So, Google expected Android tablets to have 33 percent of the market? Why is that so crazy?
Andy Rubin isn’t that far off. Actually Android is taking quite a reasonable share of the tablet market, Apple’s market share of tablets is on the decline:
IDC says this is largely accounted for by the Kindle Fire. Amazon reportedly shipped 4.7 million tablets to capture 16.8 percent of the market, raising Android’s share from 32.3 percent to 44.6 percent.
So, Android is doing well, it’s just not going exactly how Google might want, since the Kindle Fire is a home-brewed operating system only really ‘based’ on Android.
Google making money?
If you’re Google, you have created Android for one reason, to generate search revenue. The problem is that they haven’t really been successful with that.
Google also expected Android tablets to contribute up to $110m in search revenue in 2011 and $220m in 2012 — goals almost certainly missed as Android tablets have floundered in the market.
Interestingly enough, Google makes far more money (almost $1 billion) from iOS than they do from Android. If Google keeps investing in the mobile operating system they must be drinking some crazy reality distortion field kool-aid down in Android-ville.