Wow, okay, so I watched the Super Bowl last night (as I’m sure most of America did) and couldn’t help but notice that the Motorola Xoom commercial was an awful lot like Apple’s famous commercial 1984 (as I’m sure most of America realized as well). If you don’t know what the 1984 is, check it out.
Now, if you didn’t happen to see the Motorola Xoom commercial, please watch it and compare with 1984.
Some may say that this was a bit cheap of Motorola to make an obvious imitation of such a famous ad as 1984, but I thought it was quite brilliant. The original 1984 video was about breaking away from Big Brother and thinking as an individual (as a core message). It seems that in many ways, Apple has become the big brother of today. Motorola would obviously agree with this statement, seeing as how everyone in their commercial for the Xoom was wearing white and had iPod headphones in. Which seems pretty characteristic of our society today –I personally see a lot of people with the white iPod headphones in nearly everywhere I go.
What do you think about this video? Think Motorola is in over their heads challenging Apple like this?
Image Source: http://millennier.com/wp-content/uploads/2010/03/apple-1984-runner.jpg