Apple’s important announcement this month is “media-related”

The presses ran hot yesterday with rumors of Apple’s next big event, coming this month. UPDATE: Event is about education and takes place Jan 19.

“According to sources close to the situation, Apple is planning an important — but not large-scale — event to be held in New York at the end of this month that will focus on a media-related announcement.” — Kara Swisher of AllThingsD

Image source: Time Techland

Could it be true?

Jim Dalrymple confirmed that it is with a simple “Yep.”

Dalrymple rarely shares inside information, but he’s usually right when he does. He also confirmed the date of Apple’s last big event (the iPhone 4S).

Most blogs agree: this is not the iPad 3 and AppleTV. So what could it be? Here’s what we know:

1: Eddie Cue

It’s said that Eddie Cue, Apple’s Senior Vice President over Internet Software and Services, is involved in this event. Cue oversees the iTunes store, App Store, iBookstore, iCloud, iAd. He also helped develop Apple’s iLife suite.

2: Media-related

Media could mean journalism, news, or magazines, or books. This could be related to iBooks or Newsstand.

It could also hint at movies, announcing something like iTunes match for movies or a subscription-based video service.
Apple holds most of its events in California. This one’s in New York. That means it’s probably not centered around movies or online video.

New York is a major center of business for the publishing industry, making iBooks and Newsstand more likely. Eddy Cue was also in New York for an Apple event last February, which announced App Store subscriptions and The Daily.

4: Important but not large-scale

My best guess is that this event will succeed last February’s event.

It could be something entirely different, though. Apple likes to surprise people.

For example, when Apple finally got the go ahead to sell Beatles music, they celebrated by making a special announcement, web page, and video ads about it.

Maybe Eddie Cue’s not the main participant. Maybe Apple’s building their own Statue of Liberty.

But, as with any Apple event, it will be a big deal. Apple will make it a big deal.

(Source: AllThingsD)

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