“Bro, I don’t text, these texts cost me 5 cents every time. You owe me 5 cents.”
“Now it’s 10 cents.”
Remember these awkward conversations, circa 2009? Luckily for many of us, these anxious moments of pay per text are gone due to either unlimited texting plans or apps that offer free messaging between users such as Kik, WhatsApp, and iMessage.
In the eyes of the carriers, it is those messaging apps that really have them worried. Especially since the Financial Times recently announced that online messaging services (those not tied into SMS carrier plans) have surpassed text messaging in volume between users. That translates into less money in carrier’s pockets for unlimited texting plans and pay per text models.
Is all lost for our service providers? Maybe not. Remember when cell phone minutes would keep you up all night? As texting became more popular, suddenly unlimited phone time plans were becoming available for cheap or free as the price of texting began to go up. Since then as more and more people are using their phones to surf the web, the carriers have now switch their heavy charges to data usage and made texting costs more of an afterthought. Life finds a way. We’ll just have to see service provider’s next plan once data plans from all of those messaging apps becomes common place. Hang in there Ma Ball.
Source: The Verge