In a world of so many Android devices it hard to come up with a really good name that stands out above the others. ASUS certainly has felt that way its Transformer series and its newest tablets name, the Transformer Prime. Hasbro is now in the process of suing them because of their use of “Transformer” and “Prime”.
Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.
Hasbro is seeking temporary injuction and damages to prevent the tablet from being sold which is currently available for purchase. It is interesting to note that this announcement came the same week that ASUS announced that the Prime has been the most pre-ordered Android Honeycomb tablet ever.
I am a fan of the Transformer Prime name and can see why Optimus wants to protect his heritage. I just hope that this ends well.