HTC EVO 4G LTE, are smartphones names only for marketing?

This week Sprint and HTC announced their latest creation. Here we have the HTC EVO 4G LTE.

The specs of the device are as follows:

  • 4.7″ HD 720p Super LCD display
  • 1.5 GHz dual core processor
  • 8.0MP primary camera
  • 1.3MP front-facing camera
  • Android™ 4.0 (Ice Cream Sandwich)
  • Google Wallet™
  • Beats Audio™, for authentic sound
  • HD Voice capable*
  • An easy-to-use kickstand

While the specs are outstanding I still am stuck on one big part of this equation and it goes something like this, HTC EVO 4G LTE. Is this the longest name in cell phone history? No it is not. That was won by the Samsung Galaxy S II Epic 4G Touch, also available on Sprint.

Over the last week there has been lots of news on HTC’s new phones, the HTC One X and the One S. Rumors started to pop up about Sprint’s version of the phone being called the HTC EVO One. The name was simple and didn’t require much effort to say but its actual name is far from that.

I am currently an owner of the original HTC EVO 4G. Here the name doesn’t bother me at all. The 4G in the name comes from it being the very first 4G phone on the market. Since the release about 2 years ago much has changed in the cellular data race. There is a big debate about what speeds are actually 4G but I really don’t think consumers really cares about the speeds, it is really just about the 4G status.

In the most recent iPhone update to iOS 5.1, the iPhone 4S on AT&T is now showing a 4G icon in the status bar. The iPhone 4S is able to connect to the HSPA+ network but it has never been considered 4G until AT&T or Apple allowed the big decision for this icon to be changed. Customers were surprised when their iPhones were upgraded to a “4G” phone over night.

Even though LTE is out on most carriers and expanding daily it still might not be the most popular cellular network. This might be the reason Sprint has chosen to combine 4G and LTE into the same phrase. This gives customers the knowledge that it is still a 4G phone, meaning that it connects the the newest LTE network. If the name was simply HTC EVO LTE this would make a lot more sense rather then it being called the “HTC EVO 4G 4G.”

Looking at Sprint’s website it appears they are not just calling the new network an LTE network but they are calling in a 4G LTE network. These shows my that Sprint has learned a strong lesson about using 4G in the name of a phone. Even though users may not even know how to turn on the 4G, the most important part is what lies in the name.

Source: Sprint

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