Instagram, the app best known for photo-sharing, launched video this week. Immediately users upgraded to the new version (available for iOS 4.0 and Android 4.0) and began posting videos. After Twitter launched its video-sharing app, Vine, in January, Facebook was put on notice. The video update to Instagram is Facebook’s response to Twitter.
Already, buzz has been created as to whether Vine can survive the Instagram attack. A hashtag, #UsingVineIsLike, has gone viral. Tweets associated with the hashtag compare Vine to MySpace and other outdated practices. What makes it more interesting, is when performing a hashtag search. See the counterattack, Vinstagram Probs. My first Instagram video failed to load and consequently I lost the footage. It gave me pause as I was pretty sure I would never see a Chevy pushed down the hallway of the Martha Stewart offices again and I no longer had proof of the event. Other similar complaints have been made in addition to the slow loading time to view images and videos on the app.
Regardless of the discussion surrounding Instagram versus Vine, perhaps the discussion should be more specific. Will this affect the integrity of Instagram and what caused it to be successful in the first place? It may be too soon to know direction, but this question prevails. Instagram, we love you. Don’t ever change. At least not too much.
Alison J. Herzog is an eater, shopper, traveler, and most of all, a proud mama to Baby Zog. She pays for these by working as a social media strategist. You can follow her on Twitter and Instagram or at In The Land Of Zog and catch ramblings about all of the above.