LeBron James has made a series of transitions in the past year. He went from the King of Cleveland, to the media spectacle of the world with “the decision” and has now embraced his role as the NBA’s villain (especially to those from Ohio). His next title though is a little surprising. “Animated” will be the next on LeBron’s resume. The super-athlete will be launching his own animated series called “The LeBrons”. The show will be aired via a specifically dedicated YouTube channel, and a portion of the proceeds will be donated to Boys and Girls Clubs.
The premise of the show is to instill values and responsibility in kids. Each episode offers some sort of “moral”. It is sort of a modern LeBron version of “Aesop’s Fables”. Many have criticized the show for its sponsorships as close-ups of HP and Nike products show up a little too frequently. The show though, is based off of the four personalities of LeBron created through the Nike commercials (business, grandpa, child and athlete Lebron’s).
In addition to teaching values, the show is supposed to instill the value of education in the younger generation. While I appreciate LeBron’s intent to help out, I did think it was a little hypocritical for someone who skipped college to instill the value of education. Although, if I had the choice between multi-millions and my current listless college class schedule I don’t think I would think twice.
It should be interesting to see if this catches on at all. Sports stars are notorious for trying to suck up all the media exposure they can, but maybe this is a genuine good-faith effort by LeBron to give back, but who knows. I am going to give the man the benefit of the doubt, and give him some praise for giving back. It definitely is not enough to get me to cheer for the Heat, but perhaps I’ll hate LeBron just a little less.
Image : nba.com