We live in the age of YouTube, where a viral video can make or break a marketing/advertising campaign. So many companies demand of their advertising agencies and marketing teams that they produce a “viral video” along with other elements of a campaign. Being an advertising major myself, I am always irked by this. If a video is viral, that means it’s really popular and has high replay value. Yes, there are several things you can do to try and make a video viral/popular, but you cannot accurately predict what will catch on and what won’t. Popularity is a fickle friend.
However, as I mentioned, there are certain things you can do and steps you might take to give your video higher viralabilityness. Yes, I just made that word up. A good example of a company and product that has had quite a bit of success producing viral videos are the makers of the GoPro camera.
They recently released a video where a seagull steals a GoPro camera and flies it to a rooftop. This video did indeed go viral, but Mashable calls B.S. in their article here. According to them, it was totally staged. I’d have to agree, but it was still funny.
They also release this viral video which garnered about 3 million views. Why? Because it’s awesome and there are babes in swimsuits, of course.
Still, GoPro could be even more viral if they would just hire Rebecca Black. Just sayin’.
What do you think the secrets are to creating a viral video? And what do you think of the seagull video, real or fake?