How much will Microsoft sell its Surface for?

How much would you be willing to pay?

One of the most glaring omissions from the introduction of the Microsoft Surface tablet a month ago was any mention of its purchase price. Last Wednesday, the folks at Mashable noticed that the Swedish website Webhallen might have provided an answer. They listed a retail price for the ARM-powered Surface tablet of 6,900 Swedish kronor. In US currency that’s slightly more than $1000.

You might be thinking that for $1000, it must be the top of the line tablet with everything included, right? Wrong. That was for the base model running Windows RT with 32GB of storage. The Microsoft Surface Pro, with 128GB of space running Windows 8 is listed at $2,152. That’s 14,990 kronor in case you’re wondering.

Mashable dug deeper and asked around to see if this was legitimate. Here is the response they got from Microsoft:

Suggested retail pricing will be announced closer to availability and is expected to be competitive with a comparable ARM tablet or Intel Ultrabook-class PC. OEMs will have cost and feature parity on Windows 8 and Windows RT.

That’s not exactly a denial of the Surface falling in that price range but it’s not an admission either. Mashable heard back from Webhallen as well.

I can assure you that these prices are in fact just placeholders. We put products online as soon as we have the basic info in order to grab those early pre-orders from people who are really in to this stuff.

So, maybe it’s not going to cost $1000 but there must be some reason that particular price was chosen as a “placeholder” isn’t there?

(Image courtesy of Wikipedia via Microsoft.)

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