First Of A Kind Digital Magazine Ad Lets You Customize A Moto X On Paper

This is something you have to see to believe: Motorola partnered with New York ad agency Digitas to create a first of its kind print ad, set to run in next month’s WIRED magazine. The ad lets you customize a Moto X and choose between 11 different colors. Only 150,000 copies of WIRED will feature the ad, and they’re set to be distributed in Chicago and New York next month.

To change colors, the ad instructs you to tap on a color, at which point the color of the phone in the ad also changes to match. See for yourself in the demo video below.

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