French company Spotter has developed an analytics tool to help detect sarcasm. The software uses algorithms to monitor the true meaning behind online comments. So what’s the practical use? Some companies get a lot of sarcastic buzz that could be wrongly interpreted as praise if a second look wasn’t given.
Spotter’s UK sales director Richard May said “One of our clients is Air France. If someone has a delayed flight, they will tweet, ‘Thanks Air France for getting us into London two hours late’ – obviously they are not actually thanking them.”
Obviously— to a human. This software is a lot more accurate than previous attempts, but is still subject to a lot of error.
Cool software, Spotter. Sounds really useful.