‘One ad to rule them all.’ – Advertising for the iPad 2, the New iPad, and the New New iPad

Has Apple reached ‘mass market’ yet? How will we know when they do?

The iPad and iPhone are being bought up so swiftly that it would be silly to believe that only hipsters and early adopters are the buyers. It’s our grandmothers and cousins that are the latest buyers of the iPad.

Advertising to the mass market

Chris Burns over at Slashgear is talking about Apple advertising in 2012:

When the new iPad was released, we wondered how long it would be before Apple switched their billboard and bus stop advertising over to The New iPad – as it turns out, it doesn’t appear that they ever will. Why is it that we’re still seeing Apple displaying iPad 2 billboards across downtown Minneapolis, London, and San Francisco – aka across the United States and across the ocean to the UK? The answer is actually quite simple.

What’s that answer?

Does your grandmother or cousin (excuse the terribly generalized stereotype of grandmothers and cousins please) know the difference between the iPad 2 and the new iPad?

Apple wants to keep the iPad in dominance, and for the general public it probably doesn’t matter which version of the iPad they buy.

The vast majority of iPad apps that the average consumer purchases works just as well on the iPad 2 as they do on the new iPad, and Apple’s release of the 2012 iPad works more as an advertisement for the iPad line than it does for that particular iPad.

The New New iPad?

If you don’t believe me, what do you think they’ll name the new iPad of 2013? And how do you distinguish the advertising then?

Image Source: Slashgear