PiP: The Facial Recognition App To Help You Find A Lost Pet

If you own a cat or a dog, you know they’re not just your pet—they’re a member of your family. The creators of PiP, the “Positive Identification of Pet” app, understand completely, and they’ve developed a way to help you in that heart-stopping moment when your pet goes missing. Their innovative app uses facial recognition technology and a thoughtful communication plan to help reunite you with your lost pet easier and more quickly than ever before.

It works like this: download the app, register, and upload a photo of your pet’s face. You’ll also be asked to provide other basic information about your pet, including breed, size, gender, and age. PiP will analyze your pet’s face and add it to its database.

If your pet is lost, you’ll activate what the developers are calling an “amber alert” for your pet, which will inform local animal control services, animal shelters, other app users, and social media outlets about your missing animal. If someone finds your pet and uploads a photo to PiP, the facial recognition technology kicks in, and the app will inform you that your pet has been found.

The app is expected to be available for download from the Apple App Store this fall, with the Android app becoming available soon after. Users will pay an annual fee for the service equal to $1.49 a month, and the service will be available for U.S. and Canadian residents.

Early and expansive adoption of this technology will be key in order for it to succeed in helping owners find their lost pets. The company is currently raising funds in part so they can provide free subscriptions of the service to shelters and animal rescue agencies to help with the effectiveness of the app. You can contribute to the final development of the app by visiting the company’s Indiegogo page now.

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