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Let’s pretend we live in a world where the iPad never came in to being. If it helps, put yourself in the year 2009*.
Now, think of a tablet and answer the following questions:
- Does your tablet run on a mobile OS (iOS) or a desktop OS (Windows)
- Is “PC” in the title? Is it a laptop with a touchscreen or is it something else?
- Does your tablet have an optical drive?
- Does your tablet rely most on stylus, keyboard, or touch input?
- How many buttons does your tablet have? Where are they located?
- How does the user access files and programs on your tablet?
- How is your tablet primarily designed to be used? On a desk or in your hands?
- Does your tablet have hinges?
- What ports does your tablet have? Does it have less than five? USB? VGA?
- Does your tablet have wireless internet?
- What color is your tablet? What material is it made of?
- Was your tablet ever released or was it just a concept?
- How much does your device cost? Less than $2,500? $1,000?
- How much does your hardware design focus on battery life?
- Which features do you focus on the most?
- How do you brand certain functionalities like voice control? Is it a personal assistant or is it simply voice control?
- How much attention are you giving to tablets in general? How many tablets will you produce?
Did your tablet copy the iPad?
Each answer reveals something different about the strategy behind your tablet. Some answers indicate that you not copy the iPad. Unfortunately, certain answers may also indicate that your tablet strategy belongs ten to twenty years in the past.
Now ask the question again — but this time, think of what your tablet does not have instead of what it does have.
The iPad defined the tablet by refining it, stripping it down, and removing features… something that no other company would have done.
“I’m as proud of what we don’t do as I am of what we do.” — Steve Jobs
[Quote via Business Week]
