Recently, the popular music-streaming site Spotify was launched in Australia and New Zealand, in a move some say could change the face of the countries music industries. Spotify is offering up access to about 16 million tracks via PC, smartphone and iPad, bringing Spotify’s availability to 15 countries total.
The Swedish based service came to the United States in the summer of 2011 and since then has been aggressively growing and expanding. But despite this rapid growth, Spotify has yet to reach certain regions such as Latin America and Canada with their service.
Unlike services like iTunes, Spotify offers an advertising-based model that gives users free access to millions of songs from their computers. The site also has subscription services that allow customers to access music across different platforms, on and offline and artists and labels receive royalties every time their tracks are played.
Users in Australia and New Zealand will be enjoying certain perks that U.S. users will not, such as full access to the site indefinitely. Each new country will also receive a Spotify app to call their own. Australia will receive the app Triple J and New Zealand will receive NZ Top 40, both offering up curated music access. Spotify undoubtedly has its sights set on global growth and is well on its way to accomplishing that goal already.