As yet another part of its Uncarrier strategy, America’s favorite underdog has announced yet another industry-shaking initiative: free wireless data for tablet users every month, whether you’re a T-Mobile customer or not.
The announcement came yesterday on Twitter with CEO John Legere. The deal goes something like this:
- Activate a cellular-equipped tablet (iPad, Nexus 7, or any of the others out there) for free and get 200 MB of 4G LTE each month at no cost.
- Additional data can be purchased in $10 increments.
- Starting next month, you’ll be able to trade-in your WiFi-only tablet for a cellular model.
- Tablets like the iPad Air and iPad mini are available from T-Mobile with $0 down and 24 monthly installment payments.
With your 200 MB of free data, T-Mobile says you’ll have enough to upload about 800 photos to Instagram, send/receive more than 2,500 emails or stream about 3.5 hours of music. That may not be enough to meet everyone’s needs, but it’s FREE.
Keep it up, T-Mobile. We love seeing everything you’re doing to shake up the industry.
You should follow Mike on Twitter for more great tech insights and good conversation. Be sure to say hello! You can also keep up with Mike on his personal blog: MikeBeauchamp.me, on Facebook, or on Google+.