The exciting social news app: Newslook (by @jkhowland)

The company is a New York based startup, and has debuted its first iPad app. They announced it at the PaidContent 2012 conference as a solution to picking up curated feed of news videos on the fly.

Create and customize channels based on your interests, instead of being limited to static categories or a single news source. Add channels that are as expansive (Technology) or specific (iPad) as you like. Like politics? Follow it. Don’t like celebrity news? Remove it. It’s that simple. – iTunes Description

The goal of Newslook is to give you prefessional content rather than user generated content. It’s a curation of news sources rather than a feed of what our friends are thinking.

Basically, this new app can serve up hundreds of videos every day to be sorted out into various taxonomies that can be searched. It creates your very own instant video channel from more than 50 sources including National Geographic, Reuters, Bloomberg, etc, depending on the topic that has been tied.

This is a different approach than other social video services. Showyou, SocialCam and Viddy are all generating and sharing videos according to the user’s social network, and the content is created by their peers and friends.

I think Newslook has an interesting approach.

The company has lined up a number of companies like Gannet and Lexis Nexis and aims to get more video sources to feed its video syndication service. Newslook makes a good addition to your iPad and is likely to get better over time.