The future of Siri: Straight from Tim Cook’s Mouth

Getting to know how Apple works doesn’t take a genius, it just takes someone who has been watching for a while.

The fruit

John Gruber has pointed out that there is low hanging fruit that Apple picks off every year with their iOS updates. Notifications, Multi-tasking, Copy and Paste, Folders, Faster Camera, an App Store are all examples of these features we could imagine were coming.

Now you have Siri.

The signs

Apple takes things one step at a time, they are the definition of Lean Startup. They test a product’s success, and if it does well, they add onto it. Siri is apparently doing well.

Tim Cook has revealed that Apple will launch a set of new features for Siri “in the coming months”, as it looks to build on the “unbelievable potential” that the virtual personal assistant has.

Ask anyone that uses Siri frequently and they’ll wish it did only one more thing: integrated with other apps.

Straight from Tim’s Mouth

Time Cook said:

It’s one of the most popular features of our most popular phone. But there’s more that it can do. And we have a lot of people working on this. And I think you’ll be really pleased with some of the things that you’ll see in the coming months, where the breadth that you’re talking about… we’ve got some cool ideas about what Siri can do. And so we have a lot going on on this.

It’s not all that often that a singular feature of a singular phone goes mainstream. Nearly everybody knows what Siri is if you mention it. Why? Because it’s the kind of computer technology that we dream of:

“This is something that people dreamed of for years,” Cook said,” and it’s here. and it’s here. It’s really here. Now yes, it can be broader, and so forth, but we see unbelievable potential here.”

So what’s the future of Siri?

Certainly the most obvious low hanging fruit is app integration. Using Siri to send a Tweet, read an IM, Shazam a song, save a note to an app besides ‘Notes’, check your Facebook notifications, or read to you your web traffic from Ego. Those are the possibilities with Siri that we would call ‘unbelievable potential’.

Image Source: The Loop