The Top 100 Most Popular Instagram Hashtags

I hear this questions about Instagram a lot – what are the top Instagram hashtags? By top, I’m going to assume most people mean most popular. So, using a site called Webstagr.am, I went looking for the 50 most popular Instagram hashtags. These are used on more photos than any other. Why should you care? Two reasons: using hashtags on Instagram makes your photos visible to a larger community, more than just the people who are already following you. Second, it helps you find other users to follow who take photos like yours in much the same way.

For example, when I’m out traveling, I add a few hashtags with the location. I might use the name of the city like #NewYorkCity (or #NYC), or I might use the specific place, like #CentralPark. When I’m posting a photo I’ve taken a long time ago, I might use #ThrowbackThursday (or #tbt) so it’s visible to anyone else using one of those hashtags. Instagram lets you add up to 30 hashtags to each photo (and only your photos). I like to use them right in line with the sentence, instead of adding a huge pile of hashtagged words at the end of my caption.

Important: while it might be mildly amusing to make up your own ridiculous hashtag, it doesn’t do any good if other people aren’t using it, too. Something like #ILoveHashtagsAndIDontCareWhatYouThink is pointless (and annoying).

So, without further ado, here’s a list of the top 100 most popular Instagram hashtags, as of today. Try finding a few that might apply to your photos (and a few generic ones) and adding them to your next uploads. If you want to follow me on Instagram, I’m @mbchp.

top 100 most popular instagram hashtags

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