You know I love ads. I love marketing. Creating a powerful advertisement is about more than just showing off a neat product in action, or boasting it’s capabilities. For an ad to leave an impression, you have to tell a story.
The Nexus 7 is getting quite a bit of attention. Google has released its first commercial, and it tries to tell a story. You be the judge if it makes an impact:
The most impressive thing about the commercial to me is that Google isn’t selling the device as a low cost product. They’re selling it as a high quality luxury good. When the consumer finds out about the price, they’ll feel like they’re getting a bargain.
Its first commercial is a very Norman Rockwell-like, father-and-son camping trip – if Rockwell replaced Boy Scouts with Jelly Beans, that is. The 7-inch slate handles just about every task the two could care for, whether it’s learning about (and exaggerating) the local fauna as well as keeping busy on a rainy day.
A commercial like this is all about feelings. The story attempts to capture the emotion of moms and dads that want to be better about spending time with their kids. The question is, does it do it in a way that is easy to relate for most consumers?
The device only works with Wi-Fi. I guess it’s a good thing they didn’t leave the backyard.