The first invisibleSHIELD™ design was created in early 2005 by a man who wanted to protect his wristwatch from scratches. He found the solution in a clear, thin, and very durable military film originally developed to protect US military helicopters from high-speed damage. He immediately saw the massive potential for a virtually invisible and indestructible protective covering, and began working on two fronts: legally securing this new idea, and developing innovative uses for the film.

Once everything was prepared, the invisibleSHIELD made its world debut. Positive reviews and great word-of-mouth came pouring in, and the company started growing, one happy customer at a time. It started to become a phenomenon in September 2005, when an invisibleSHIELD was created for Apple’s new iPod nano. Sales of the new invisibleSHIELD design exploded online: it was literally an overnight success. At this point, Robert Pedersen II (current CEO) officially partnered with Phillip and shortly afterwards co-founded ZAGG, Inc. and took the company public. But that was just the beginning…

The invisibleSHIELD is a patented film and ZAGG now holds the exclusive rights for the film. The invisibleSHIELD created a new niche in an old market. ZAGG was the first to design protective film to wrap around the entire device without hindering the function or obscuring the eye-catching design in any way. Prior to the invisibleSHIELD there were only cheap, brittle screen protectors or big, bulky cases. Now, with the invisibleSHIELD, customers love how they can both use and show off their expensive electronics at the same time.

ZAGG Inc. has grown from a backyard workshop to being a publicly-traded trendsetter. The invisibleSHIELD remains our flagship product, and in a few short years, over 1 million have been sold. ZAGG has set a standard for customer service by offering a lifetime replacement guarantee on the invisibleSHIELD, and continues to innovate by designing the invisibleSHIELD for thousands of personal electronics with more designs coming every week. ZAGG is committed to offering innovative ways to improve the relationship between people and their beloved gadgets that they love and rely upon.