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Conference Confidential
By Lori Calabro from CFO Magazine
Such conferences are often the only way to "get the word out," says Brandon T. O'Brien, CFO of Zagg Inc., based in Salt Lake City. In August, O'Brien presented at Red Chip's Small Cap Investor Conference in New York, his first such event since taking the electronic-accessory company public. The finance chief chose the Red Chip offering based "on other people's perceptions" and was able to negotiate a 10 percent discount on the price. Still, he insists the opportunity "to find the diamonds in the rough" was well worth the expense. "We're a company with real revenues and real operations," he says. "We just needed people to listen to our story."
