On your website/blog, Facebook page, Twitter account, and/or YouTube account, be sure to have an "opt-in" option for your followers / fans to be able to sign up for a newsletter, promotion, and/or giveaway
NOTE-You cannot email people who have not told you that they would like to receive updates/information from you. It is illegal to do so.
When you email your followers be sure to write about what you said you were going to write about, For example, if they are signing up for promotions - Don't send out an email with other content, unless you are including a Promotion
Of course, in each one of your emails, be sure to include affiliate links that go directly to ZAGG or one of our product pages that go along with your message
Before you send out each email ask yourself if you would like to receive this specific email and if it has value
In each of your emails, be sure to encourage your followers to share this email on Facebook, Twitter, etc